Friday, October 11, 2013

The Changing Dynamics of SEO

The Dynamics of SEO and Digital Marketing are constantly changing. It’s hard to imagine life without the search engines.  As search engines have developed, theyhave given people the power of unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed and will continue to change at a rapid pace.

Search engines have changed how we discover information, no longer do you need to visit your local library and check out a book to learn a new subject matter or point of interest.  But as SEO and digital marketing has evolved, a growing division has grown between those people in marketing who try to stay within Google’s guidelines, and those who try to beat the algorithm. So the search engines reacted by changing their algorithms -- many times. Google wants to reward companies who develop brands and put their customers and the user experience first. They want businesses to create valuable content and earn brand signals (links and social shares). But there are still some people who think that the only way to get to the top of Google is through tricks, schemes, and spam and this is no longer the case.

Check out the infographic below to understand how SEO has evolved and what the new face of SEO looks like.

Here is the link to see the original infographic from