Friday, March 21, 2014

How To Optimize Your Landing Pages

Landing pages are used to segment different markets, offers, value propositions and campaigns.  The can also be used to segment different target audiences/customers based on demographics and pyschographics.

The key is to create different landing pages for different customer segments tailoring the landing page to the specific needs or pains of that ideal customer.  Below is an infographic from Neil Patel that provides a clear and concise description how to create an optimal landing page.