Thursday, October 2, 2014

Create a High Converting Squeeze Page

The term in Digital Marketing known as the "squeeze page" is basically a landing page designed to elicit a direct response or action from the person who lands on the page. Often times the goal of a squeeze page is to capture opt-in email addresses from potential subscribers, generate contact lead forms or phone call leads for your specific product or service. The goal of a squeeze page is to convince, persuade, or otherwise "squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: the email address or phone number.

Having this information gives you the permission to contact this consumer and put them in the category of a potential customer or warm lead in the sales funnel. The next step is to make sure you follow up with this lead within 24 hours as data has shown the sooner you follow up with a lead the higher chance you have of closing a sale with that customer or client. You can find more detailed information here at how to create a squeeze page. One other important element is to "Always Be Testing." A/B testing your ad copy as well as your landing or squeeze pages is very important to achieve the highest possible conversion rates.

Author Bio: Jeff Shjarback, MBA is a Digital Marketing Strategy Consultant, Writer and Blogger that enjoys blogging about internet marketing, small business, lead generation, economics, innovation & emerging technology, future trend analysis and business philosophy.  To learn more about Jeff, you can visit his Google Author Profile.

Friday, March 21, 2014

How To Optimize Your Landing Pages

Landing pages are used to segment different markets, offers, value propositions and campaigns.  The can also be used to segment different target audiences/customers based on demographics and pyschographics.

The key is to create different landing pages for different customer segments tailoring the landing page to the specific needs or pains of that ideal customer.  Below is an infographic from Neil Patel that provides a clear and concise description how to create an optimal landing page.